Smart Parking Symposium 2013




                                       co-host joint logos

Event Overview                                                      

WHEN:  March 18 -19, 2013

WHERE:  The David Brower Center - 2150 Allston Way - Berkeley, CA 94704

The Intelligent Transportation Society of America (ITS America), in partnership with ITS California, Caltrans and the Green Parking Council Building, are excited to announce the next installment of ITS America‚Äôs regional event series.  

Based on the overwhelming success of the New Jersey Smart Parking Symposium, we are bringing this event to the West Coast. This event will cover the latest in smart parking technology, its application in the public space and the environmental and economic impact on the municipalities and private organizations that have implemented smart parking technology. This event aims to foster communication between the public and private sectors in order to facilitate the implementation of smart parking technologies and increase understanding of their impact on the community.The ITS America Smart Parking Symposium will address:     

See ITS America's report released December 2012 - Smart Parking and the Connected Consumer: Opportunities for Facility Operators and Municipalities.

Schedule Overview

Monday, March 18

12:00 p. m. Registration and Exhibits Open

1:00 p. m. - 2:30 p. m. Opening Session

Welcome: Danette Perry, Parking Services Manager, City of Berkeley

Keynote: Donald Shoup, PhD. Distinguished Professor of Urban Planning, UCLA

2:40 p. m. - 4:00 p. m.      Smart Truck Parking

This panel explores an innovative approach to long-haul truck parking management using ITS technologies. Speakers will discuss technology, challenges in implementing a smart parking approach for trucks, as well as business model and research understanding. The panelists include federal and California state representatives, UC Berkeley researchers, and ParkingCarma.

Moderator: Susan Shaheen, TSRC, UCB

Panelists: Edward Fok, FHWA

               Matt Hanson, Caltrans

               Elliot Martin, TSRC - UC Berkeley

               Rick Warner, ParkingCarma

4:10 p. m. - 5:30 p. m.      LA ExpressPark: Demand Based Pricing - How Is It Working?

This session will examine the implementation of demand based pricing in Los Angeles down town area, preliminary results and lesson learnt will be presented. The session will also compare the implementation approaches used by Los Angeles and San Francisco and their expected effect on outcomes.

Moderator: Amir Sedadi, VP of Intelligent Transportation Systems, IPS Group, Inc.

Panelists: Daniel E. Mitchell, P.E., PTOE, City of Los Angeles DOT

              Arti Gupta, Ph,D., Xerox State and Local Solutions

              Zia Yusuf, Streetline Inc. 

              Allison Yoh, Ph.D., UCLA Luskin School of Public Affairs 

5:45 p. m. - 7:30 p. m.     Reception

Tuesday, March 19

 8:00 a. m. - 8:30 a. m.     Continental Breakfast

 8:40 a. m. - 10:00 a. m.      SFPark Project: Lessons Learned & Research Understanding

This panel explores the SFpark program in the city of San Francisco--the largest of its kind in dynamically managing parking supply to encourage turnover, as well as modal shifts and congestion reduction. Panelists include federal and local governmental partners, a UC Berkeley professor/researcher, and Streetsmart Technology LLC. They will explore lessons learned and research understanding from this project to date.

Moderator: Carol Kuester, MTC

Panelist: Allen Greenberg, FHWA

              Jay Primus, SFMTA

              Thomas ValleyStreetsmart Technology LLC 

              Dan Chatman, UC Berkeley


10:15 a. m. - 10:30 a. m.      Break


10:40 a. m. - 12:00 p. m.      Smart Parking Goes Off-Street

What is the state of the union of parking technology?  Getting innovation started will require collaboration and competition between a variety of diverse industry players.  Find out how we can solve the challenges of cities, operators, and drivers to make parking smarter across the board.

          Moderator: Kurt Buecheler, Streetline 

Panelist: Stephen Belton, California Parking

              Eugene Tsyrklevich, Parkopedia

              Steven Douglas, Douglas Parking

              Richard Joffe, ParkAssist

              Joe Survance, Amano McGann


12:15 p. m. - 1:30 p. m.      Lunch


2:00 p. m. - 3:30 p. m.       SFpark Virtual Tour


This virtual tour will have an in-depth overview of the SFpark pilot projects to dive deeper into the policy, technology, data management, and communications aspects of the project. The presentation will be followed by 45 minutes of discussion. 

     Presented by: Jay Primus, Program Manager, San Francisco Municipal Transportation Agency



Online registration is now closed. 

Onsite registration will open Monday, March 18th at 12:00 p.m. 

in the Hazel Wolf Gallery and Lobby of The David Brower Center.


For questions regarding registration:

contact Jennifer Harrison at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or (202) 721-4203.


Public Sector Officials: $25   Private Sector: $375






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