Personal navigation has been is all about reducing uncertainty about your trip - how to get there, and where to avoid traffic. However, navigation has not addressed where to park once you've arrived. Smart parking is here, and is much more than just getting your car from parking spot A to parking spot B!
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Smart Parking and the Connected Consumer Opportunities for Facility Operators and Municipalities
The parking industry, defined as parking facility management, billing and collection, enforcement, and other ancillary services, is a $24-25 billion dollar industry. The commercial parking lots and garages industry includes about 3,000 companies with combined annual revenue of more than $8 billion.
The parking customer tends to want to begin and end their trip without uncertainty about the details, such as parking availability and payment. Smart Parking providers seek to integrate navigation, essentially pre-trip planning, with other elements such as parking price, guidance-to-spot, transit and airport connections, and other amenities.
Key challenges for smart parking providers is grow in scale (growing in numbers of operators, cities, regions, customer accounts) and service scope (growing in number of services, such as bundling merchant items with tickets, dinner reservations, shopping etc..) in order to attract users first, then to demonstrate impact of their services on operators’ occupancy rates and revenue over time.
This report summarize key factors in parking operators’ decisions to deploy of new technologies. Key factors are parking supply and demand – and in particular factors influencing occupancy rates, such as parking needs, customer service models, and operator return on investment. The key smart parking management systems are Permit and Enforcement (P&E), Parking Access and Revenue Control (PARC), and Parking Usage Recognition and Customer Service (PURCS) Systems.
Contacts for ITS America's Market Analysis
Steven H. Bayless, Senior Director of Telecommunications and Telematics