ITS America Releases New Market Data Study Washington, D.C. (January 14, 2013) –The Intelligent Transportation Society of America (ITS America) today released a report detailing U.S. revenue estimates of eight ITS service packages, as defined by the National ITS Architecture and an analysis of the opportunities and challenges currently facing the ITS industry.
The report, entitled “The U.S. Intelligent Transportation Systems Market: Revenues of Service, Opportunities and Challenges,” is an update to the August 2011 report “Sizing the U.S. and North American Intelligent Transportation System Market: Market Data Study of ITS Revenues and Employment.” Following up on the results from the previous study, this new report offers a detailed breakdown of the granular market data that has been desired by the ITS professional community.
The ideas and data in the report offer unique insight into the largely diverse ITS industry, surveying more than 35 ITS individuals with domain expertise in the primary ITS key focus areas. It also provides an acute analysis of the technical trends, opportunities for growth and challenges the industry is facing.
ITS America Transportation Program Specialist Adrian Guan, who spearheads the association’s work on market data research and is the author of the report, said, “Our research indicates that there is a vast amount of ITS data being generated, processed and exchanged faster and more efficiently than ever before. While challenges in funding and institutional concerns remain, it’s apparent that investing in technological advancements will boost the intelligence of our nation’s transportation systems and propel America forward.”
ITS members have free access to the report on the ITS America website while non-members have the ability to purchase it by visiting the same site. Additional copies will be available for purchase by nonmembers at the Transportation Research Board’s 91st Annual Meeting, January 13 – 17 at the Washington Marriott Wardman Park, Omni Shoreham, and Washington Hilton hotels. Visit ITS America’s booth, number 3814, located in Hall A at the Marriot Wardman Park Hotel.
On Tuesday, January 15 from 11:00 a.m. to noon, TRB attendees will also have the opportunity to meet Adrian Guan and discuss the findings of his research by stopping by the ITS America booth. For more information about TRB’s Annual Meeting, visit http://bit.ly/TRBAM13. ITS America provides tailored, company specific, market data research for private sector entities based on the data developed in this report. For more information about this service, please contact Adrian Guan at (202) 721-4236 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Upcoming Reports
In April 2013, ITS America and its partner e.Republic we will release the next market data study that focuses on current and planned state DOT ITS spending. This report will feature detailed, demand-side, market information on the size of intelligent transportation spend across all 50 states and eight key categories. The report will also include fresh quantitative survey results of the trends, attitudes and potential tactics from state and local leaders in the intelligent transportation sector.
About ITS America
ITS America is the leading advocate for ITS technology development and deployment in the United States. ITS America was established in 1991 as a nonprofit organization to foster the use of advanced technologies across America’s surface transportation system. Members include private companies and industry leaders, public agencies at all levels, universities and research laboratories. For more information, visit www.itsa.org.
Media Contact
Ashley Simmons Director of Communications
202-721-4218
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