BlueTOAD To Improve Arterial Traffic Signal Operations; Reduce Travel Delays
Madison, WI July 10, 2012 — TrafficCast International, Inc. today announced the successful implementation of two vital traffic signal optimization projects in the State of Georgia. Cobb County and Fulton County are realizing the benefits of TrafficCast’s BlueTOAD™ travel time system on major arterials in their regions. Motivated to improve key arterial roadway efficiencies, both counties leveraged the BlueTOAD online suite of travel time data management tools to mitigate congestion and reduce travel delays.
BlueTOAD (Bluetooth Travel-time Origination And Destination) cost-effectively and non-intrusively detects anonymous mobile device information used to connect Bluetooth™ devices such as "hands-free" headsets, cellular phones, navigation units and in-vehicle infotainment systems. The BlueTOAD technology calculates highly accurate travel times through analysis of timestamps of unique Bluetooth identifiers on these devices as vehicles pass, and can identify route behaviors based on vehicle movements.
“Used as a performance based measurement tool, BlueTOAD provides us with a traffic data system to help support the efficient operation of our adaptive corridor management initiative,” said Cobb County Traffic Signal Systems Manager Brook Martin. “For example, our new Traffic Management Center (TMC) utilizes the BlueTOAD real-time speed map and associated data as an incident management and monitoring resource to determine the effects of heavy traffic from I-75 spilling onto Cobb Parkway.”
Fulton County Traffic Operations Manager Wyvern Budram comments that, “using BlueTOAD for reporting historical data gathered from an archived travel-time database, we are able to analyze valuable information to effectively manage our newly-installed adaptive signal system. As a result, we use BlueTOAD data to determine modifications to signal timing splits and offsets to actively manage and maintain our key arterial traffic signals.”
“We are excited that our BlueTOAD technology has become a valued addition to Cobb County’s and Fulton County’s day-to-day road operations and honored to be a part of their vision to effectively mitigate congestion and enhance traveler information services,” said TrafficCast Vice President of Public Sector Sales Paul Misticawi.
About TrafficCast
TrafficCast International, Inc. is the leader in travel time forecasting and traffic information, developing technology, applications and content based on advanced digital traffic data, serving broadcast and interactive media, mobile, enterprise and public sector markets. TrafficCast BlueTOAD™ integrates innovative technologies to monitor travel times, road speeds and route behaviors through detection of Bluetooth signals, with installations across the country. The company is based in Madison, Wisconsin, with offices in Chicago, Philadelphia, Atlanta, South Florida and Shanghai. For more information, see www.trafficcast.com
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TrafficCast Contact
Paul Misticawi, VP Public Sector Sales
678-575-0958
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