INRIX Launches INRIX TRAFFIC! App for Google's Android-Based Smartphones
Free App Now Available to T-Mobile and Sprint Customers Following Popular Introduction on AT&T's iPhone3G
KIRKLAND, WA, Oct. 20 - Intelligent Transportation Society of
America member INRIX®, a leading provider of traffic and
navigation services in North America, announced the immediate
ability for millions of consumers to save time and reduce
frustration on their daily commutes with the launch of a free app,
INRIX TRAFFIC!, for Google's Android-based smartphones.
INRIX TRAFFIC! uniquely helps drivers reduce the time they
spend in traffic through a better understanding of current AND
future traffic conditions. It is the only mobile phone app that
combines real-time, "crowd sourced" traffic information from more
than 1.3 million vehicles with insight from hundreds of public and
private sources to reliably deliver current and expected traffic
conditions. Covering more than 160,000 miles of freeways,
interstates and highways in 126 cities across the U.S. and Canada,
INRIX TRAFFIC! provides drivers with insight into how conditions
will evolve over time helping them avoid traffic jams and reach
their destination the fastest way possible.
"Nothing's more frustrating than sitting in your car, stuck in
traffic, watching the clock knowing that you're going to be late
and there's nothing you can do about it," said Bryan Mistele,
president and CEO, INRIX. "INRIX TRAFFIC! is the only traffic app
available for mobile phones that empowers drivers to improve their
daily commutes knowing they can rely on us to provide them with the
insight they need for the roads they care about most."
INRIX TRAFFIC! is ad-free and available for download from the
Android Market at http://www.android.com/market/free-travel.html.
The app works with all Android-based mobile phones including the
popular T-Mobile G1 and myTouch3G, the new Sprint HTC Hero(TM) and
other new Google Android devices coming later this year.
INRIX TRAFFIC! Benefits:
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Beat Traffic. Nobody likes to be late. Learning there's a traffic jam when you're already stuck in traffic provides little benefit. As the only mobile traffic app that provides reliable insight into how traffic conditions are expected to evolve over the next hour, INRIX TRAFFIC! helps you better plan your route so you're sure to arrive on time.
Information & Insight You Can Rely On
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No matter where you go, INRIX TRAFFIC! is there. Quickly view real-time traffic flow maps in 126 cities across the U.S. and Canada and on over 160,000 miles of freeways and highways including all interstates with precise accuracy thanks to millions of community members in INRIX' Smart Driver Network.
What Makes INRIX TRAFFIC! Different:
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You do. As part of INRIX' Smart Driver Network, our customers play an important role in helping INRIX TRAFFIC! deliver the most comprehensive and reliable traffic information available. INRIX crowd sources real-time traffic information from over 1.3 million GPS-enabled vehicles and consumer mobile devices where it is analyzed along with billions of data points from other public and private sources to continuously update the route maps on the INRIX TRAFFIC! App resulting in the most accurate snapshot of current and future traffic conditions available anywhere.
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Insight from the sources that impact traffic most. INRIX's unique predictive technology analyzes commonly known traffic-impacting factors including current traffic conditions, weekday, season, holidays and related days, current and forecasted weather, accidents and road construction. However, this analysis extends further to include other events that influence traffic such as school schedules, sports games and concerts, and even uniquely local variables such as the legislative calendar in Washington, D.C, or the convention schedule in Las Vegas to deliver the most accurate, reliable insight into real-time and anticipated traffic conditions on roads throughout the country.
Recently introduced to much acclaim on the iPhone and iPod
Touch with hundreds of thousands of users already in its first 90
days, nearly half of them rely INRIX TRAFFIC! daily to help improve
their commutes. On average, consumers spend up to eight minutes a
day using the app to check current and future traffic
conditions.
About INRIX
INRIX® is the leading provider of accurate traffic and
navigation services, with over 80 customers and industry partners
including the Ford Motor Company, TomTom, MapQuest, Microsoft,
TeleNav, I-95 Corridor Coalition, Tele Atlas, deCarta, ITIS
Holdings, TCS, Telmap, ANWB and ARC Europe. INRIX's strategic
partnership with Clear Channel Radio and Total Traffic Network
extends the delivery of the highest quality data and broadest
coverage available for personal navigation, mapping, telematics and
other location-based service applications in the car, online and on
mobile devices.
INRIX Traffic Services leverage sophisticated statistical
analysis techniques, originally developed by Microsoft Research, to
aggregate and enhance traffic-related information from hundreds of
public and private sources, including traditional road sensors and
the company's unique network of over one million GPS-enabled
vehicles and cellular probes. INRIX delivers real-time and
historical traffic information today for 8 countries across North
America and Europe. To experience the traffic technology revolution
behind the next generation of navigation and location-based service
applications, visit www.INRIX.com or follow us on Twitter at
twitter.com/INRIX.
MEDIA CONTACT
Jim Bak
425-284-3825
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