LIVERPOOL, NY, Nov. 2, 2009 -- Formed out of a series of successful technology implementation efforts in the commercial vehicle and telecommunications efforts, iCone placed third in the ITS Congestion Challenge for an ITS concept to beam real-time traffic information over the Internet to a central web site for use by government officials, emergency response personnel, trucking fleets, the public and information resellers, including media outlets and GPS services like Garmin. The ITS Congestion Challenge was a global contest developed by ITS America, IBM and Spencer Trask to identify novel new technologies that will help create "smarter cities" and decrease traffic congestion, improve road safety, reduce environmental impact, while strengthening commerce.

Through the use of patent pending technology, iCone Products, LLC is putting the iCone® traffic beacon on the streets in North America, creating new levels of efficiency in traffic management and new markets for real-time traffic information. The iCone is a device that beams real-time traffic information over the Internet to a central web site for use by government officials, emergency response personnel, trucking fleets, the public and information resellers, including media outlets and GPS services like Garmin.

The product is comprised of a highway construction barrel with a computer chip, circuit board, GPS device, radar sensor and networking capability inside. The device is the only one of its kind, has been crash test approved by the Federal Highway Administration (FHWA), and currently is under evaluation by seven state Departments of Transportation (DOTs).

For more information on iCone, visit http://www.iconetraffic.com or contact iCone's Managing Partner, Ross Sheckler, at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 315-626-6800.

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