NAVTEQ Expands Real-Time Traffic Coverage in Canada
NAVTEQ Traffic™ doubles population coverage by providing premium, high-quality traffic information to more than 40 percent of Canada's population
CHICAGO, Nov. 12 - Intelligent Transportation Society of
America member NAVTEQ, the leading global provider of digital map,
traffic and location data for in-vehicle, portable, wireless and
enterprise solutions, announced a significant expansion of NAVTEQ
Traffic real-time traffic coverage in Canada.
With these enhancements, NAVTEQ Traffic coverage for Canada
has doubled to encompass more than 13 million people, or more than
40 percent of Canada's total population. NAVTEQ Traffic is now
available in seven of Canada's major metro areas, including:
Toronto, Ontario; Montreal, Quebec; Vancouver, British Columbia;
Ottawa-Gatineau, Ontario and Quebec; Hamilton, Ontario; St.
Catharines-Niagara, Ontario; and Oshawa, Ontario. This recent
expansion more than doubles the number of Canadian markets
previously covered by NAVTEQ, and is part of a significant
expansion effort to provide Canadian commuters the comprehensive
real-time traffic information they demand.
NAVTEQ Traffic is a quality-tested, comprehensive solution
that links up-to-the minute traffic information to map data and
enables wireless transmission directly to in-vehicle navigation
systems, personal navigation devices and cell phones. NAVTEQ
Traffic delivers detailed information about road construction,
traffic speeds and incidents such as accidents, allowing drivers to
make better routing and re-routing decisions. NAVTEQ Traffic is
available in 128 markets, covering more than 200 million people in
the United States and Canada.
NAVTEQ Traffic was the first in North America to commercially
deliver real-time personalized traffic linked to the map in a
navigation system in 2004, and continues its leadership by
delivering accurate, robust traffic information to millions of
consumers in North America through a wide variety of distribution
channels.
In order to provide this comprehensive and reliable real-time
traffic information for commuters, NAVTEQ Traffic utilizes its
highly-advanced, proprietary NAVTEQ Smart Traffic Processor™,
which merges and optimizes multiple sources of traffic data. These
sources include GPS probe data, as well as fixed sensor data points
from government and other sensors. NAVTEQ-collected historical
data, traffic camera information and combined incident and flow
data are also important components of the NAVTEQ Traffic offering.
Additionally, GPS data from Nokia handsets will be integrated into
NAVTEQ Traffic by the end of 2009.
"Our customers demand the most comprehensive and
highest-quality traffic information available, and we are pleased
to provide this significant expansion of coverage," said Mike Finn,
vice president for NAVTEQ Traffic, North America. "This is a
milestone that underscores our ongoing commitment to provide the
best traffic coverage available in North America."
About NAVTEQ
NAVTEQ is the leading global provider of digital map, traffic
and location data that enables navigation and location-based
platforms around the world. NAVTEQ supplies comprehensive digital
map information to power automotive navigation systems, portable
and wireless devices, Internet-based mapping applications and
government and business solutions. The Chicago-based company was
founded in 1985 and has approximately 4,400 employees located in
195 offices and in 44 countries.
