Intrinsyc Selects INRIX Traffic Information for Destinator® 9 GPS Navigation

Intrinsyc Selects INRIX Traffic Information for Destinator® 9 GPS Navigation

INRIX Traffic Information to Debut on Destinator 9 GPS Navigation App for iPhone

KIRKLAND, WA and VANCOUVER, BC - November 12, 2009 - Intelligent Transportation Society of America member INRIX®, a leading provider of traffic services, announced an agreement with Intrinsyc Software International, Inc. (TSX: ICS), a leading provider of software solutions for mobile and embedded devices to provide real-time traffic flow and incident information for the company's upcoming iPhone Destinator 9 GPS Navigation app.
"Whether driving across town or cross-country, Destinator customers will benefit from avoiding traffic congestion wherever their travels take them," said Kush Parikh, INRIX vice president of Business Development. "Covering more metropolitan and rural areas than any other real-time traffic provider in North America, Destinator 9 with INRIX arrives just in time to help iPhone users avoid unneeded hassles during the hectic holiday travel season."
"The exceptional quality and comprehensive coverage of the INRIX traffic information across North America combined with its market-leading technologies makes them the ideal partner for developing a world class smartphone GPS navigation solution." said Souheil Gallouzi, Senior Vice President and General Manager of Mobile Products Development, Intrinsyc.
Through the largest crowdsourced real-time traffic network in the world and its advanced data fusion engine, INRIX helps Destinator 9 GPS Navigation iPhone customers choose the best route based on the most accurate real-time traffic information available. INRIX uniquely blends billions of real-time data points from more than 1.3 million GPS-enabled commercial and consumer devices with information from a variety of other public and private sources to help drivers stop wasting time and money stuck in traffic.
About Intrinsyc Software International, Inc.
Intrinsyc empowers device makers, mobile operators, and silicon vendors to deliver compelling, next generation mobile and embedded devices with faster time-to-market, higher quality, and differentiating innovation. Our customers and partners rely on our award-winning device development solutions and our industry-leading navigation software and LBS solutions. We globally support our customers with solutions that span all major mobile operating systems and platforms, including Windows Embedded CE and Windows Mobile, Linux, Android, and Symbian. Intrinsyc is publicly traded (TSX: ICS) and headquartered in Vancouver, Canada, with offices in China, Israel, Taiwan, U.K. and the United States. www.intrinsyc.com.
About INRIX
INRIX® is the leading provider of accurate traffic and navigation services, with over 80 customers and industry partners including the Ford Motor Company, TomTom, MapQuest, Microsoft, TeleNav, I-95 Corridor Coalition, Tele Atlas, deCarta, ITIS Holdings, TCS, Telmap, ANWB and ARC Europe. INRIX's strategic partnership with Clear Channel Radio and Total Traffic Network extends the delivery of the highest quality data and broadest coverage available for personal navigation, mapping, telematics and other location-based service applications in the car, online and on mobile devices.
INRIX Traffic Services leverage sophisticated statistical analysis techniques, originally developed by Microsoft Research, to aggregate and enhance traffic-related information from hundreds of public and private sources, including traditional road sensors and the company's unique network of over one million GPS-enabled vehicles and cellular probes. INRIX delivers real-time and historical traffic information today for 8 countries across North America and Europe. To experience the traffic technology revolution behind the next generation of navigation and location-based service applications, visit www.INRIX.com or follow us on Twitter at twitter.com/INRIX.
 
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