SANTA ANA, Calif., Dec. 8 - Intelligent Transportation Society of America member Iteris, Inc. (NYSE Amex: ITI), a leader in the traffic management market that focuses on the application and development of advanced technologies, today announced it will debut PicoTM, a compact video detection system that delivers superior vehicle detection in a small and economical package, at the Gulf Traffic exhibition on December 6 - 8, 2009, at the Dubai International Exhibition Centre.

Designed to address international video detection needs, the easy to use Pico system includes a weather resistant camera sensor with a built-in vehicle detection processor and an interface controller that resides in the traffic cabinet. Pico features Iteris' advanced detection algorithms that have been proven over the years to deliver reliable video detection. Pico is designed for easy installation and configuration, and can be mounted at low heights with no need for special poles or mounting apparatuses. Iteris is offering end users a choice of both external housing and color options to provide significant flexibility in meeting regional specification and aesthetic requirements.

"I am excited to introduce 'Pico,' the newest addition to Iteris' video vehicle detection portfolio at Gulf Traffic," said Abbas Mohaddes, Iteris' president and chief executive officer. "We aim to empower the users by offering them an extensive range of video detection choices. Pico is a compact and value-conscious detection system developed specifically for the unique needs of markets outside of North America, and is another example of our continuing commitment to introduce innovative, cost-effective, and easy-to-use products to our market. We believe the international market is expanding, and by introducing Pico we are expecting to accelerate our international market opportunity."

The Gulf Traffic Exhibition and Conference was launched in 2002 in direct response to the strong demand across the region for an event that brings together international manufacturers and suppliers who offer the latest products, services and technology for the traffic and transport industry. Held in Dubai every two years, the Gulf Traffic exhibition is a comprehensive showcase of the very latest advances in road, rail and metro related technology, products and services. Specifically designed to address the key issues faced by companies and government across the region, it runs for Sunday, December 6, 2009 to Tuesday, December 8, 2009 at the Dubai International Exhibit Centre, with free entry to industry professionals.

About Iteris, Inc.

Iteris, Inc. is a leader in the traffic management market focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion, and improve the safety of surface transportation systems infrastructure. Combining outdoor image processing, traffic engineering, and information technology, Iteris offers a broad range of Intelligent Transportation Systems and driver safety solutions to customers worldwide. Iteris is headquartered in Santa Ana, California, with offices throughout North America, Europe, and Asia. Investors are encouraged to contact us at 888-329-4483, or at www.iteris.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," "can," and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the success and timing of this acquisition and our future prospects.

Important factors that may cause such a difference include, but are not limited to our ability to introduce, manufacture, market, and gain broad market acceptance of our new Pico video detection system; domestic and international government budget and timing constraints; the impact of product offerings from competitors and other competitive pressures; potential unforeseen technological challenges or changes in technology that may require reengineering; the availability of components for our products; and the general economic and political conditions and specific conditions in the markets we address. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC's website ( www.sec.gov).

Contacts

Iteris Investor Relations

Brett Maas, 646-536-7331

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