The Intelligent Transportation Society of America is highly involved in ensuring that the ITS industry has a voice on the national stage. We are active in educating policy makers, the transportation industry, and the general public on the role ITS can play in building a safer, smarter, more efficient and sustainable transportation system. In the current economic climate, where many hard decisions are being made on where to allocate scarce resources, we are actively engaged in communicating the message that ITS can help the nation “do more with less.”

ITS America Advocacy BrochureTo learn more, download our legislative outreach brochure. This publication discusses how ITS America is working to address the nation’s transportation challenges and outlines our ITS policy priorities.

ITS Priorities for the Road Ahead

As Congress examines policy and funding priorities for the next transportation bill, ITS America recommends the following priorities:

  • Accelerate technology deployment: Provide assistance for state, metropolitan and local agencies to purchase, operate and maintain ITS technologies and pursue operational strategies to meet performance targets and address critical transportation challenges.
  • Advance next generation solutions: Support cooperative research programs like the Connected Vehicle initiative which holds the potential to significantly improve transportation safety, mobility, economic competitiveness and the environment.
  • Pursue high-tech financing options: Support innovative financing alternatives and assist state and local agencies in implementing electronic tolling, dynamic pricing and smart card systems, leveraging private sector investment, and pursuing mileage-based user fee pilots.

  • Improve transportation safety: Promote the continued development and use of ITS technologies to improve vehicle and highway safety in order to reduce the more than 30,000 fatalities that occur on our nation’s roads each year.
  • Enhance mobility: Promote the latest smart mobility innovations to enhance travel options and improve system efficiency, such as real-time traffic, transit and navigational information, smart parking systems, synchronized and adaptive traffic signals, active traffic and demand management strategies, high-occupancy toll (HOT) lanes, Bus Rapid Transit, and on-demand services like real-time ride and car sharing.
  • Preserve the environment: Improve air quality and minimize vehicle emissions by advancing technologies and strategies to reduce traffic congestion and unnecessary idling, provide commuters with real-time information to make efficient multimodal travel decisions, and improve the overall performance of the transportation network.